Archive for the ‘Analytics’ Category
Measure Your Website Now
Nearly everyone agrees that having a website is essential for most businesses today. What many small businesses do not realize is when they do not actively monitor and measure their website’s performance they miss the opportunity to capitalize on their investment. So how do you make sure your getting the most from your site? Website Analytics is the spark of energy that illuminates the business potential locked in your website. It can turn a dim, dead, static website into a thriving information platform lighting the way to greater business profits.
Website Analytics tracks the traffic coming to your website. For example, it can tell you that a significant amount of visitors are coming from mobile devices, or using a certain keyword. This information can then be used to jump start a new marketing campaign for your business.
Here are some of the ways in which web analytics help improve your website’s response to your business:
- Low cost of entry
- Refine your keyword strategy and identify new keywords
- Segment and analyze website traffic by any metric that is important to your business including location, referrals, keywords, and time spent on site
- Improve your conversion rates (that is leads and sales!)
- Track the impact of any changes to your website
- Extend insights into online customer behavior to other channels of your business
- Learn the demographics of your visitors for better targeting
- Justify and make a case for specific website changes
- Improve your PPC (pay per click) campaign’s ROI (return on investment)
- Determine the most popular content on your website
- Cut unnecessary marketing costs by eliminating ineffective campaigns
- Save money on customer support
When measuring analytics always keep this in mind: “Don’t be data rich [and] insight poor,” says Jim Sterne in his book Social Media Metrics: How to Measure and Optimize Your Marketing Investment. Analytics can tell you outright what is working for your online business. It helps you identify missed opportunities and help you process any online business problems.
It is important to agree on what your KPIs (key performance indicators) are before utilizing Analytics . Is a visitor’s geographic location important to you? Are mobile devices a factor to consider? Which keywords are being used by people to find your site on Google? Set your goals. Find where your best visitors come from and which campaigns worked for you in the past, then invest more money and resources there.
A no hassle way to keep your company’s website working optimally to boost sales and improve your business strategy is C2M Interactive’s periodic analytics review program. Click here to get started.