The C2M Interactivity Blog

As of this writing, grapevine has it that highly popular social networking hub, Twitter, is soon going to give Google a run for its money in the search ads business.

The core concept behind the theme is that the related ads (of the advertisers that sign up with Twitter) would show up when a user searches Twitter for a particular theme. The ads would conform to the standard twitter word count and would be no more 140 words.

A simple example may be a search for ‘cars’. This would result in an ad for a car firm that has tied up with Twitter. Hence those who do not search for anything would not be seeing any ads.

The success magnitude of this system of ad generation can be gauged from the wonders it has done for Google. These text ads that show up next to the search results in the Google Search Engine account for more than 60 percent of the total revenue that is generated by the firm annually.

The next in the ad business for Google is the Adsense program that allows users to place ads on their own websites and share the revenues with Google. And something similar that allows Twitter to place ads after some regular intervals on the tweeter’s page should be a logical extension of Twitter’s ad program.

This step although highly lucrative may not find favor with all of its users and hence the current step of starting with the searching part seems to be a good idea. There may not be a great deal of searching that goes around at Twitter as of yet but it is definitely a good place to start.